Introduction to Qualitative Research Methods: A Guidebook and Resource
Steven J. Taylor, Robert Bogdan, Marjorie DeVault
John Wiley & Sons, 04-Sep-2015 - Psychology - 416 pages
An informative real-world guide to studying the "why" of human behavior
Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data. This book describes the entire research process — from design through writing — illustrated by examples of real, complete qualitative work that clearly demonstrates how methods are used in actual practice. This updated fourth edition includes new case studies, with additional coverage of mixed methods, non-sociological settings, funding, and a sample interview guide. The studies profiled are accompanied by observation field notes, and the text includes additional readings for both students and instructors. This guide provides you a real-world practitioner's view of how qualitative research is handled every step of the way.
Many different disciplines rely on qualitative research as a method of inquiry, to gain an in-depth understanding of human behavior and the governing forces behind it.
Understand the strengths and limitations of qualitative data
Learn how experts work around common methodological issues
Compare actual field notes to the qualitative studies they generated
Examine the full range of qualitative methods throughout the research process
Whether you're doing research in sociology, psychology, marketing, or any number of other fields, having human behavior as an important component, human behavior is the central concern of research. "What drives human behavior?" is the question That's what qualitative research helps to explain. Introduction to Qualitative Research Methods gives you the foundation you need to begin seeking answers.