Ethnography Research in Business and Management

Books

Ethnography: Principles in Practice

Martyn Hammersley, Paul Atkinson
Psychology Press, 1995 - Social Science - 323 pages

In this accessible introduction to the methods of ethnographic fieldwork, Hammersley and Atkinson reconsider the status of ethnography and seek to place it quite explicitly in a general methodological context. Ethnography provides a systematic and coherent account of ethnographic principles and practices. From an outline of the principle of reflexivity the authors go on to discuss and exemplify the main features of ehtnographic work, such as the selection and sampling of cases, the problems of access, observation and interviewing, recording and filing data, and the process of data analysis. There is also consideration of the ethical issues surrounding ethnographic research. Throughout, the discussion draws on a wide range of illustrative material from classic and more recent studies in Britain and the US. 

https://books.google.co.in/books?id=voia5txnkbQC

Articles and Papers

Colin Dey, (2002) "Methodological issues: The use of critical ethnography as an active research methodology", Accounting, Auditing & Accountability Journal, Vol. 15 Iss: 1, pp.106 - 121


USING ETHNOGRAPHY IN STRATEGIC CONSUMER RESEARCH
2002 paper
http://business-school.exeter.ac.uk/research/areas/topics/management/outputs/publication/?id=112

Digital ethnography: The next wave in understanding the consumer experience
Design Management Journal, 2003
http://www.dmi.org/dmi/html/interests/research/03142MAS75.pdf

ETHNOGRAPHY, ETHNOGRAPHERS AND HOSPITALITY RESEARCH:
COMMUNITIES, TENSIONS AND AFFILIATIONS
Peter Lugosi, PhD
School of Services Management, Bournemouth University
http://eprints.bournemouth.ac.uk/11185/2/P_Lugosi_THPD_Final_Resubmission.pdf

Ethnographic Research Methods in Business and Information Systems Research
Ann Brown and Jessica Iacono
Page 79
Proceedings of the 11th European Conference on Research Methods
28-29, June 2012
http://phd-research-methodology.blogspot.com/2012/10/proceedings-11th-european-conference-on.html

Gartner: Call for Participation - Ethnography within enterprise, 2013
http://blogs.gartner.com/mike-gotta/call-for-participation-ethnography-within-the-enterprise/

ADVANCED QUALITATIVE RESEARCH METHODOLOGIES: ETHNOGRAPHY, CASE STUDIES, GROUNDED THEORY AND ACTION RESEARCH
Course page: http://badm.au.dk/uddannelse/badm-phd-courses/badm-phd-courses-2013/advanced-qualitative-research-methodologies-ethnography-case-studies-grounded-theory-and-action-research/



Updated on 19 November 2018
Last update 31 August 2013