Interviews - In-depth Surveys - Use in Business and Management Research

Sandy Q. Qu, John Dumay, (2011) "The qualitative research interview", Qualitative Research in Accounting & Management, Vol. 8 Iss: 3, pp.238 - 264
Purpose – Despite the growing pressure to encourage new ways of thinking about research methodology, only recently have interview methodologists begun to realize that “we cannot lift the results of interviewing out of the contexts in which they were gathered and claim them as objective data with no strings attached”. The purpose of this paper is to provide additional insight based on a critical reflection of the interview as a research method drawing upon Alvesson's discussion from the neopositivist, romanticist and localist interview perspectives. Specifically, the authors focus on critical reflections of three broad categories of a continuum of interview methods: structured, semi-structured and unstructured interviews.


INTERVIEWING ELITES IN INTERNATIONAL ORGANIZATIONS: A BALANCING ACT FOR THE RESEARCHER
http://www.uni-muenster.de/PeaCon/dgs-mills/mills-texte/The%20QualitativeInterview-InternationalBusinessResearch.htm